I was asked to explain why a music artist would need a publicist, and that’s a good question, but first I want to explain what a publicist is for those that don’t know (and there are plenty.) A publicist is a trained professional in media relations and branding who will be your liaison with journalists, editors and producers. Lately, that heading has also evolved to include social media expert due to the emergence of so many blogs and websites that have replaced many print publications and the fact that so many of them live on Facebook, Twitter etc.
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